Market growth support

IPEX undertook a market growth study for Mitsubishi to provide a comprehensive overview of their market opportunities in Great Britain. Their products include traction systems, HVAC, and digital solutions such as passenger information and media screens.

The study informed Mitsubishi's strategy for investment in the British rail market to guide decision making on which products to introduce and further develop. We also devised an initial contact plan as the basis for Mitsubishi's relationship development, understanding customer requirements and sales planning for its products. The study delivered analysis and estimation of the market for Mitsubishi's products related to diesel and electric multiple units (DMUs and EMUs). IPEX has verified the central input data based on experience gained from multiple railway technology and asset management projects. To achieve these objectives, IPEX analysed the rolling stock market including a forecast of vehicle demand, customer influences from passengers, train operating companies (TOCs), rolling stock leasing companies (ROSCOs), and other pertinent stakeholders.