A compelling trend emerging in the ever-evolving landscape of the rail industry is the growth of open access services. Open access is making noise across Great Britain and Europe thanks to the success of recent new market entrants and the EU Fourth Railway Package.  In the UK, open access has been present in the industry for over 20 years through Grand Central and Hull Trains. The recent success of Lumo, alongside the demise of franchising and the inconsistent timeline for the launch of Great British Railways, has led to greater interest in open access.

FirstGroup, owner of Lumo, has recently applied to run services between London Euston and Rochdale via Manchester Victoria.  It joins Grand Union, Go-Op, Virgin and Alstom (under the guise of Wrexham, Shropshire, and Midlands Railway) in publicly declaring plans for new open access services. In France, the new open access operator Proxima has just been unveiled which will begin services in 20281, a project for which IPEX has been acting as Technical Advisor.

As consultants, the IPEX team is keenly attuned to the intricacies of this trend and the shifts it brings to the rail sector. In this Insight, Joe Brown discusses how and why the choice of rolling stock should be front and centre when developing an open access business case.

 

The benefit to passengers

For passengers, open access brings a range of benefits. With an array of operators vying for their patronage, passengers enjoy enhanced service levels, competitive fares, and tailored travel experiences. Moreover, open access fosters innovation, driving advancements in onboard amenities, digital infrastructure, and sustainability initiatives. Grand Central memorably etched board games into passenger tabletops and made the pieces available to buy at the café bar. A low-cost innovation to gain publicity, engage with families, and get passengers to spend at the café bar. An established operator may see this as an unnecessary cost to justify to shareholders or the DfT, but ideas like this can help open access operators grow their brand.

When deciding which mode of transport to use, having the choice of multiple train operators brings an extra dimension to the battle with air and road.

The value of rolling stock

At the heart of open access lies the principle of market competition. Unlike traditional contracted operators, open access operators are granted licenses to operate specific routes without exclusive rights. This fundamental distinction unlocks competition, compelling operators to differentiate themselves through service quality, pricing strategies, and innovation.

When developing their business cases prospective operators need to decide the type of service they want in order to achieve this differentiation which leads directly into the rolling stock strategy. The strategy should link the choice of rolling stock to its target market, intended customer experience, and operating strategy. Within it the biggest question that needs to be answered is whether to procure existing legacy rolling stock or new build.

At a high level the choice often comes down to speed of entry into service (legacy) versus premium branding (new build), as well as the biggest factor, cost. But behind this there needs to be major consideration of areas such as performance (reliability growth and steady state), maintenance (location, cost, supplier choice), carbon footprint and energy performance. There’s also the small matter of compatibility which can often dictate the strategy. If no compatible fleets are available, new build is the only option.

From the passengers’ perspective rolling stock is the simplest way to distinguish between operators. It’s an easy way to stand out if the competing established operator is running legacy rolling stock. If the established operator has a relatively new fleet, more creativity and strategy is needed to stand apart, which was Lumo’s challenge coming up against LNER’s Azuma fleet. Public criticism of the Azuma’s seats is a weak spot in an otherwise fantastic service. This provided Lumo with an opportunity to stand apart, which they did by investing in the very popular FISA Lean seats. Travelling by train between London and Edinburgh is a long, four-hour, journey and knowing that one option has much more comfortable seating than the other may tip the balance.

Balancing costs can often be the biggest challenge for prospective open access operators and can ultimately dictate if the business case stacks up. New builds will hit an operator hardest in lease costs, but in theory they should be cheaper to maintain with lower energy consumption figures. From the manufacturers perspective, smaller fleets don’t bring the economy of scale, which means the capex is often higher than anticipated, unless the fleet can be built on the back of an order for another operator. For legacy fleets, ROSCOs may be uncomfortable leasing a small sub-fleet, particularly if there may be opportunities to lease the full fleet. In such circumstances, the ROSCO may charge a premium for splitting the fleet.

There is clearly no one-size-fits-all answer to the question of legacy versus new-build. It is highly dependent on a multitude of business case parameters which need to be fully understood. This is where the value lies in having an informed technical advisor.

 

Charting the future course

Open access may be here to stay. Labour’s manifesto stated that  “wherever there is a case that open access adds value and capacity to the network, they will be able to continue to compete to improve the offer to passengers.”2. The case for adding value is very nuanced, but now that Labour is in power we will be able to see where rail transport, and with that open access operation, falls in its list of priorities. Louise Haigh’s first address to the DfT showed promise by setting out rail reform as one of her top priorities, but only time will tell what changes this will bring.

The greatest benefit open access can bring to the rail industry is to support modal shift, and the success of Lumo in attracting travellers away from airlines should be a template for others. The intention behind the ORR’s ‘Not Primarily Abstractive’ test should ensure this is the primary focus of new entrants, while the competition it brings can help to drive excessive ticket prices down.

The IPEX Consulting team recognises the potential of open access to be transformative in shaping rail travel. Through our bespoke advisory services, we empower and inform our clients to navigate this dynamic landscape, seize emerging opportunities, and chart a course towards sustainable growth and success.

Joe Brown

July 2024

[1] – https://www.railjournal.com/passenger/high-speed/proxima-reveals-e1bn-plan-to-shake-up-high-speed-market-in-western-france/

[2] – Getting Britain Moving: Labour’s Plan to Fix Britain’s Railways. Retrieved from https://labour.org.uk/wp-content/uploads/2024/04/GETTING-BRITAIN-MOVING-Labours-Plan-to-Fix-Britains-Railways.pdf